Daily Supplements and Essential Vitamins

Nobody needs twenty pots on the shelf. Three or four that cover what your diet keeps missing, at a dose that means something, will do more than a cupboard full of half-used tubs. Here's how this range breaks down and how we'd choose between the options.

The four blocks that do the heavy lifting

Almost every daily routine is built from the same four groups. What separates them is the dose you take and how often you'll actually remember to take it.

Our B12 comes as a lozenge you park under your tongue, and it melts away faintly sweet in under a minute, which is the whole reason people stick with it. Our mushroom supplements run on the same logic: one Lion's Mane capsule holds 400mg of an 8:1 Hericium erinaceus extract, so a 60-cap pot is two months of not thinking about it.

Vegan or not, the capsule gives it away

Two products here trip up plant-based shoppers, and both do it quietly. Calcium, Magnesium & Zinc gets its 684mg of calcium from oyster shell, so it is not vegan, however plant-based the rest of the tablet looks. Omega 3 Capsules are fish oil in a gelatin softgel, same story. If that matters to you, Vega Omega is the swap we'd make: 962mg of algae oil per two capsules, giving 300mg DHA and 150mg EPA, no fish anywhere near it. Vega Vitamin D3 does the same job for D3.

How much is actually enough

Read the daily dose before the price. Magnesium Citrate gives 200mg of magnesium in one tablet, 53% of your reference intake, and 100 tablets last over three months. The B12 lozenge sits at the other end at 1000mcg, which is 40,000% of the reference intake, because so little of it is absorbed. Neither number is a problem, but they tell you very different things about how the product is meant to be used. If you'd rather not think about any of it, Vitamin Complete puts twelve vitamins plus calcium and chromium into one tablet a day, and the tub holds 100 of them.