The top 10 cannabis influencers of 2025

Cannabis culture just keeps on growing. And what better way to stay up-to-date than with the best weed influencers? Check out 2025’s most influential stoners, drop them a follow, and enjoy everything from giveaways, product reviews, and more—delivered right to your feed.

What are cannabis influencers?

Cannabis influencers are people with enough social media presence to steer weed users towards particular products, brands, or businesses. They often achieve this via paid promotions, reviews, or other types of content. However, weed influencers can also use their platform to discuss topics relevant to the cannabis community—be it legalization, new scientific studies on cannabis, or human rights and social issues.

Through their content, weed influencers not only benefit consumers—they also serve businesses by promoting their products, and the cannabis community as a whole by sharing valuable information about weed. If staying informed about the latest and greatest weed products, industry developments, and cannabis lifestyle content is important to you, we highly recommend giving a few cannabis influencers a follow!

Meet the influencers: Top 10 cannabis influencers

Ready to fill up your feed with top weed-related content? Meet 2025's biggest and best cannabis influencers below.

Wiz Khalifa

Rapper, entrepreneur, and lifelong stoner—Wiz Khalifa is a household name in both hip-hop and cannabis culture. Rising to fame with hits like Black and Yellow and See You Again, Khalifa has always worn his love for weed on his sleeve. But his role in the cannabis space goes far beyond smoke and lyrics.

Wiz is the brains behind Khalifa Kush, a premium cannabis brand offering top-shelf flower, pre-rolls, vapes, edibles, and more. Originally developed with the legendary growers at RiverRock, the strain is known for its potency, smooth smoke, and signature flavour. Available across select US states, Khalifa Kush has grown into a full lifestyle brand under Khalifa Kush Enterprises, stocking signature apparel influenced by Wiz’ undeniable style

But it doesn’t stop there—Wiz also launched HotBox, a delivery-only restaurant serving up stoner-friendly comfort food, and MISTERCAP’S, a mushroom wellness brand developed in partnership with Red Light Holland.

Add in Wiz Khalifa’s Weed Farm, a mobile game with millions of downloads, and it’s clear: Wiz isn’t just a cannabis influencer—he’s a full-blown industry icon. Whether you're in it for the culture, the business, or the bud, Wiz Khalifa is a must-follow for anyone living that weed life.

Zamnesia (@zam.nesia)

Seth Rogen

Seth Rogen isn’t just the man behind one of the most recognisable faces (and laughs) in comedy—he’s also a loud and proud cannabis connoisseur. Best known for cult-classic films like Pineapple Express, Knocked Up, and Superbad, Rogen hasn’t once tried to hide his love for the herb. But with Houseplant, he’s taken things even higher.

Launched in 2019 with creative partner Evan Goldberg, Houseplant boasts a high-end, carefully curated catalogue of handmade smoking accessories—including everything from rolling sets to vinyl record holders, grinders, standing ashtrays, stash jars, and more. Though exclusively-priced, Seth’s designer pieces are a must-have for the mature, elegant stoner.

Besides his business venture and movies, Seth Rogen isn’t just profiting from the herb—he is also very clearly on a mission to normalise and change how people see it. Whether you’re a casual smoker or a full-blown weed head, following Seth Rogen is a no-brainer. He’s got the clout, the creativity, and a genuine love for the plant that’s impossible to fake.

Zamnesia (@zam.nesia)

BigMike Straumietis

Clocking in at over 200 cm, Michael "BigMike" Straumietis is a true giant in the cannabis industry. Starting out as a grower in 1983, BigMike quickly capitalised on growers’ needs for specialised cannabis nutrients—namely by founding Advanced Nutrients, now one of the most iconic fertiliser brands in the weed industry. Today, Advanced Nutrients dominates the market, boasting nine-figure revenues and distribution in over 110 countries.

But BigMike's influence doesn't stop at cultivation. He's a vocal advocate for cannabis legalisation and education, often sharing insights with his massive social media following. Beyond business, he's committed to philanthropy through his nonprofit, Humanity Heroes, which provides essential supplies to homeless communities.

Whether you're a grower seeking expert advice or a cannabis enthusiast interested in industry innovations, BigMike is a pivotal figure to follow. His blend of entrepreneurial spirit, advocacy, and community support makes him a true weed icon.

Zamnesia (@zam.nesia)

Rawkandroll

Josh Kesselman, better known as @rawkandroll, is the visionary founder of RAW Rolling Papers, a brand that has revolutionised the smoking accessories market with its commitment to natural, unrefined products. Under Kesselman's leadership, RAW has become a staple in the cannabis community, known not only for its top-shelf papers but its ever-growing catalogue of iconic accessories.

Beyond sharing exclusive products and news, Kesselman actively engages with the cannabis community through social media, particularly on Instagram (@rawkandroll) and X (@rawkandrolling), where he shares creative rolling techniques, product insights, and of course advocates for cannabis culture.

Kesselman also hosts the World Rolling Championship, encouraging creativity and skill among rolling aficionados. His dedication to quality and community engagement has solidified his status as a leading figure in the cannabis industry.

Zamnesia (@zam.nesia)

Anjela aka Koala Puffs

Anjela, better known as Koala Puffs, is the weed influencer for fun, light-hearted content. Born in Ukraine and now based in Los Angeles, she’s reeled in thousands of followers across platforms like Instagram and YouTube, where she shares product reviews, tutorials, and comedy skits centred around cannabis culture.

Initially sceptical about cannabis, Anjela's perspective shifted after a single positive personal experience with the herb, leading her to become a vocal advocate for its benefits. She emphasises both recreational and medicinal uses, crediting cannabis with strengthening her relationship with her mother and aiding in appetite regulation. She’s also found her voice advocating for a growing female presence in the weed world.

Beyond her signature content, Koala Puffs has launched her own cannabis and CBD line, as well as monthly subscription boxes featuring select weed products. She also collaborates with top brands, offering business consultation, advertising services, and social media marketing to promote a whole variety of products—so she’s the go-to influencer if you’re looking to stay up-to-date about the best smoking gear!

Zamnesia (@zam.nesia)

Kimmy Tan

Kimmy Tan is a truly gifted multifaceted creator. She can be described as a YouTuber, tattoo artist, model, and songwriter, and she’s managed to carve out a unique niche in the cannabis community. Her online presence started in 2009 via a YouTube channel where she shared body art and guitar performances. She then started publishing makeup tutorials and gradually shared her love for weed—which helped take her content even higher.

Outside the digital world, Kimmy lived in Los Angeles and has established herself as one of the city’s best portrait tattoo artists. She also founded the Dragon Network, which aims to support emerging creators in the cannabis industry by providing brand partnerships and growth opportunities. She’s collaborated with brands like Stiizy and G Pen, helping them grow from small businesses to publicly traded companies. Of course, she also uses her powerful voice to advocate for cannabis and its destigmatisation—solidifying her status as a leading figure in the community.

Zamnesia (@zam.nesia)

Dope As Yola

Thomas Araujo, better known as Dope as Yola, has transformed his passion for cannabis into a thriving digital empire. Since launching his YouTube channel in 2013, Yola has captivated over 1.9 million subscribers with engaging content, including everything from strain reviews and rolling tutorials to product reviews, interviews, candid discussions about cannabis culture, and more.

Beyond YouTube, Yola co-owns Push Trees Clothing, a lifestyle brand targeting cannabis lovers. In 2022, he expanded his entrepreneurial ventures by launching The Dopest Shop, which ships flower, vapes, edibles, and more to all 50 U.S. states. Yola's influence also extends into the podcasting realm with "Dope As Usual," where he delves into personal stories, industry insights, and interviews with notable figures, further enriching the dialogue surrounding weed.

Zamnesia (@zam.nesia)

Anna Li (aka The Cannabinista)

Anna Li, known as The Cannabinista, is a cannabis recipe developer and content creator who seamlessly blends her love for food with cannabis culture. Through her platform, she shares approachable, fun cannabis recipes and educational content aimed at demystifying cannabis use and breaking long-standing stigmas.

Anna's content spans various platforms, including Instagram, TikTok, and YouTube, where she engages a growing community of over 500,000 followers. Her focus is always centred on mindful and intentional cannabis consumption, offering insights into the plant's benefits for relaxation, post-workout recovery, and sleep enhancement—a welcome change in the weed world.

Of course, Anna is a vocal advocate for creating a safe and inclusive cannabis community. She addresses challenges such as industry regulations, censorship, and the importance of freedom of expression within the cannabis space. Follow her now for valuable perspectives on integrating cannabis into a balanced lifestyle.

Shonitria Anthony

Shonitria Anthony, creator of Blunt Blowin' Mama, is on a mission to shatter the stigma surrounding mothers who consume cannabis. With a master’s degree in journalism from Columbia University and experience as an editor at ABC News and HuffPost, Anthony leverages her media expertise to advocate for cannabis normalisation among parents.

Through her engaging Instagram account (@bluntblowinmama) and the Blunt Blowin' Mama podcast, she fosters a judgment-free community where moms can share experiences, access educational content, and find solidarity. Her mantra, "Moms who smoke weed are not bad moms," resonates with many seeking to balance parenthood and personal well-being—so check her out if that sounds like you!

Zamnesia (@zam.nesia)

That High Couple

Alice and Clark Campbell, the dynamic duo behind That High Couple, have transformed their shared passion for cannabis into a thriving online presence. Based in Hollywood, California, they launched their YouTube channel in January 2016, aiming to educate, entertain, and build a community around cannabis culture—especially cannabis loving couples.

Their content spans a wide array of topics, including product reviews, strain recommendations, and explorations of various consumption methods. They also delve into discussions about the politics and legal status of cannabis, providing viewers with a comprehensive understanding of the plant.

One of their standout videos, a tutorial on how to roll a joint, has garnered approximately 3 million views on YouTube. But beyond their online content, Alice and Clark also actively participate in cannabis community events and collaborate with top brands. So be sure to check them out!

Zamnesia (@zam.nesia)

Elevate your feed

Whether you’re chasing the best bud, looking to have a laugh, or get more informed about the herb—add these top influencers to your feed today. They all bring something fresh to the table, including authentic content and a genuine love for the plant. So hit that follow button, stay inspired, and keep supporting the voices pushing cannabis culture forward in 2025!

Steven Voser

Steven Voser is an independent cannabis journalist with over 6 years of experience writing about all things weed; how to grow it, how best to enjoy it, and the booming industry and murky legal landscape surrounding it.

Read full bio