Top 10 male cannabis influencers on Instagram

In today's digital age, Instagram has become a powerful hub for cannabis culture, offering a vibrant space where enthusiasts, educators, and entrepreneurs share their passion for the plant. From eye-catching visuals of lush buds to reels about advocacy and lifestyle, this platform has helped destigmatise cannabis use while spotlighting the diverse faces behind the movement.

Among these voices, male influencers have played a significant role in normalising and celebrating cannabis. Whether they're world-famous artists, grassroots activists, or creative entrepreneurs, these men are not only showcasing cannabis in a positive light—they're also driving conversations around wellness, legalization, and social equity. Instagram isn’t just for food photos and vacation snaps—it’s become a powerful stage for cannabis influencers to share their journeys.

Top 10 influencers

This list of the top 10 male cannabis influencers on Instagram aims to highlight the individuals shaping the industry and inspiring the global cannabis community. Whether you're a fan seeking fresh content, or simply curious about the evolving cannabis scene, these are the influencers that should be on your social radar.

1. Wiz Khalifa (@wizkhalifa)

Follower count: 39.4 million (as of May 2025)
Location: Los Angeles, California, USA
Focus: Lifestyle, Music, Cannabis Entrepreneurship
Notable achievements:

• Founder of Khalifa Kush, a premium cannabis brand with a range of products including flower, pre-rolls, vapes, and concentrates
• Expanded Khalifa Kush into multiple US markets, including California, Nevada, and Miami

Wiz Khalifa seamlessly integrates his passion for cannabis into his music and lifestyle, making him a prominent figure in both industries. His entrepreneurial ventures, particularly Khalifa Kush, demonstrate his commitment to quality and innovation in the cannabis space. With an influence that extends well beyond music, Wiz Khalifa actively participates in cannabis advocacy and culture, solidifying his status as a leading voice within the community.

Zamnesia (@zam.nesia)

2. Seth Rogen (@sethrogen)

Follower count: 10.4 million (as of May 2025)
Location: Los Angeles, California, USA
Focus: Cannabis Lifestyle, Design, Comedy, Advocacy
Notable achievements:

• Co-founder of Houseplant, a cannabis and lifestyle brand offering stylish smoking accessories and home goods
• Expanded Houseplant into the US market in 2021, with products available in multiple states
• Launched THC-infused sparkling water in 2024, providing a smoke-free cannabis consumption option

Seth Rogen blends his comedic persona with a genuine passion for cannabis culture. Through Houseplant, he elevates the cannabis experience by focusing on design and quality, challenging stereotypes and promoting a sophisticated cannabis lifestyle. His active engagement on Instagram, showcasing his pottery creations and cannabis products, offers followers an authentic glimpse into Seth Rogen's multifaceted world.

Zamnesia (@zam.nesia)

3. Tommy Chong (@heytommychong)

Follower count: 2.4 million (as of May 2025)
Location: Los Angeles, California, USA
Focus: Cannabis advocacy, Comedy, Lifestyle
Notable achievements:

• One half of the legendary comedy duo Cheech & Chong, pioneers in bringing cannabis culture to mainstream entertainment
• Founder of Chong's Choice, a premium cannabis brand offering a wide selection of high-quality products
• Served a nine-month federal prison sentence in 2003 for selling bongs, becoming a symbol of the fight against cannabis prohibition

Tommy Chong is a true icon in the cannabis community, with a career spanning over five decades. His unwavering advocacy for legalization, coupled with his comedic talent, has cemented him as a beloved figure amongst cannabis enthusiasts. Chong's resilience in the face of legal challenges and his continued efforts to promote cannabis culture underscore his enduring influence in the industry.

Zamnesia (@zam.nesia)

4. Jorge Cervantes (@jorgecervantesmj)

Follower count: 105K (as of May 2025)
Location: Oregon, USA
Focus: Cannabis Cultivation and Education
Notable achievements:

• Author of Marijuana Horticulture: The Indoor/Outdoor Medical Grower's Bible, widely used as a textbook in cannabis education
• Also published The Cannabis Encyclopedia, a comprehensive guide to cannabis cultivation and consumption
• Recognised with the Lester Grinspoon Lifetime Achievement Award by High Times in 2013

Jorge Cervantes is a revered figure in the cannabis cultivation community, with a legendary career spanning four decades. His educational materials have guided countless growers worldwide, and his dedication to sharing knowledge with his followers has earned him a legendary status among cannabis enthusiasts. So, if you're looking for ways to make the most of your home growing projects, let Jorge show you how to get things done.

Zamnesia (@zam.nesia)

5. Ronnie Rey (@babybash)

Follower count: 523K (as of May 2025)
Location: Vallejo, California, USA
Focus: Cannabis Culture, Music, Advocacy
Notable achievements:

• Released the album Ronnie Rey All Day in 2014, featuring cannabis-themed tracks.
• Performs at cannabis expos, legalisation rallies, and 420-friendly music festivals

Ronnie Rey, otherwise known as Baby Bash, seamlessly blends his music career with cannabis advocacy. His work, including the album The Legalizers, highlights his commitment to promoting cannabis culture through art. His active presence on Instagram showcases his laid-back lifestyle and ongoing contributions to both the music and cannabis communities.

Zamnesia (@zam.nesia)

6. Berner (@berner415)

Follower count: 1.9 million (as of May 2025)
Location: San Francisco, California, USA
Focus: Cannabis Entrepreneurship, Music, Lifestyle Branding
Notable achievements:

• Co-founder and CEO of Cookies, a globally recognised cannabis brand with over 70 retail locations across six countries
• Became the first cannabis executive featured on the cover of Forbes magazine in 2022
• Popularised iconic strains like Girl Scout Cookies (GSC), Gelato, and Cherry Pie

Berner bridges the worlds of music and cannabis entrepreneurship. His authentic approach and commitment to quality have positioned Cookies as one of the leading brands in the cannabis industry. Through strategic branding and a deep understanding of cannabis culture, Berner has transformed Cookies into a lifestyle symbol, resonating with a global audience, garnering a sizeable following.

Zamnesia (@zam.nesia)

7. Mike Tyson (@itstyson20)

Follower count: 277K (as of May 2025)
Location: Las Vegas, Nevada, USA
Focus: Cannabis Entrepreneurship, Wellness Advocacy, Lifestyle Branding
Notable achievements:

• Tyson 2.0 was launched in 2021, a cannabis brand offering products like “Mike Bites” ear-shaped gummies, premium flower, and vape cartridges
• Partnered with brands like Futurola, G Pen, and El Blunto to launch a series of innovative cannabis products
• Tyson 2.0 is available in over 20 US states and 17 countries, including South Africa, Germany, and the UK

No stranger to the world of sports, Mike Tyson has transformed from a boxing legend into a cannabis entrepreneur, using his personal experiences to advocate for cannabis wellness. His brand, Tyson 2.0, reflects his commitment to quality and innovation, connecting with a large audience and making a significant impact in the cannabis industry.

Zamnesia (@zam.nesia)

8. Travis Petersen (@the_nomadcook)

Follower count: 54K (as of May 2025)
Location: Vancouver, British Columbia, Canada
Focus: Cannabis-Infused Fine Dining, Culinary Education, Pop-Up Events
Notable achievements:

• Founded The Nomad Cook in 2016, pioneering cannabis-infused dining experiences across Canada and the US
• Developed a 30-hour Culinary Cannabis & Edibles certification course, educating chefs and home cooks on safe and accurate dosing
• Published Introduction to Culinary Cannabis in 2022, a comprehensive guide to infused cooking techniques and safety protocols

Travis Petersen, otherwise known as The Nomad Cook, has been instrumental in bringing cannabis-infused cuisine into the mainstream. Through his pop-up events and educational initiatives, he has demystified cannabis cooking for many followers, emphasising safety, precision, and culinary excellence. His commitment to education and innovation has made him a respected figure in the culinary cannabis community.

Zamnesia (@zam.nesia)

9. Steve DeAngelo (@steve.deangelo)

Follower count: 60.7K (as of May 2025)
Location: Oakland, California, USA
Focus: Cannabis Advocacy, Entrepreneurship, Social Justice
Notable achievements:

• Co-founded Harborside Health Center in 2006, one of the first six licenced medical cannabis dispensaries in the US, serving over 300,000 patients
• Established Steep Hill Laboratory, the first commercial cannabis testing lab, setting industry standards for product safety and quality
• Featured in the Discovery Channel's Weed Wars, bringing mainstream attention to the medical cannabis industry

Dubbed the “Father of the Legal Cannabis Industry”, Steve DeAngelo has been a trailblazer in cannabis reform for over four decades. His multifaceted approach combines activism, entrepreneurship, and education, significantly shaping the modern cannabis landscape. Through his ventures, he has championed patient rights, industry standards, and social justice, making Steve DeAngelo a revered figure in the cannabis community, with plenty of followers tuning into his regular Instagram updates.

Zamnesia (@zam.nesia)

10. John Berfelo (@john_berfelo_official_)

Follower count: 9.4K (as of May 2025)
Location: British Columbia, Canada
Focus: Medical Cannabis Advocacy, Home Cultivation Education, Wellness
Notable achievements:

• Survived a 25-foot fall in 2005, leading to severe injuries, then turned to medical cannabis for pain management, becoming a case study in therapeutic use
• Developed the Medi Kush strain, tailored for medical cannabis users
• Regular speaker at cannabis conferences, including Grow Up, sharing insights on cultivation and patient advocacy

John Berfelo's journey from a life-altering injury to becoming a leading voice in medical cannabis advocacy is both inspiring and impactful. His dedication to educating others on home cultivation and the potential therapeutic benefits of cannabis has made him a well-respected figure within the community. Followers continue to flock to John Berfelo's Instagram page for his unique insights and expertise.

Zamnesia (@zam.nesia)

Celebrating cannabis culture through influencers

From legendary entertainers and grassroots activists to culinary pioneers and cultivation experts, these male cannabis influencers highlight some of the key cornerstones within the cannabis community. Each brings their own voice, vision, and expertise, whether through comedy, education, advocacy, or entrepreneurship, to help shape a more open, informed, and inspired cannabis community.

As cannabis continues to evolve globally, these influencers are not just riding the wave—they're helping to create it! Following their journeys offers insight into trends, products, and conversations that matter most in the cannabis community today.

Who did we miss? We'd love to hear from you! Let us know some of your favourite cannabis influencers and help grow this vibrant, ever-expanding community.

Adam Parsons

Professional cannabis journalist, copywriter, and author Adam Parsons is a long-time staff member of Zamnesia. Tasked with covering a wide range of topics from CBD to psychedelics and everything in between, Adam creates blog posts, guides, and explores an ever-growing range of products.

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